future customers

 
-
Expected new customer lifetime
-
x
x
-

existing customers

 
-
x
x
 

Present value of future customers

?

 

Present value of existing customers

?

+
 

Customer Value

?

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Average revenue per new customer: .

Variable costs: .

Variable contribution per new customer: .

Expected new customer lifetime: .

Churn rate: .

Customer acquisition costs: .

Value per new customer: .

Number of new customers acquired: .

Present value of future customers: .

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Average revenue per existing customer: .

Variable costs: .

Variable contribution per existing customer: .

Expected existing customer lifetime: .

Value per existing customer: .

Number of existing customers: .

Present value of existing customers: .

*************************
CUSTOMER VALUE: .

0

0

0

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